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I bring

ideas  

to life.

Helping you imagine, define, & design your next great product experience.

Let’s work together
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Brands I’ve helped shape

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A group of children climbing and playing on a yellow and blue jungle gym in a playground.
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Hi I’m Allie.
The brain behind The Sunshine Dept.

I’ve built UX teams from scratch, led products from vision to launch, and helped companies navigate the messy in-between. I thrive in the uncertain stages—when ideas are loose and the path forward still needs to be imagined.

I’m an empathetic partner, a steady coach to the teams I lead, and a strategic voice at the table when decisions matter. I influence across the business with ease and jump in wherever needed to keep work moving.

What I bring

A clear head, decisiveness, and the ability to make things better for both the customer and the business. I clean up messy experiences and help teams make decisions that actually move the numbers.

Featured Work

UX Strategy & Design Leadership

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Bringing everyone together around one clear vision.

During Knock’s rapid expansion in 2021, teams were moving fast but without a shared product vision to guide their efforts. I defined a clear, companywide vision that aligned teams, sharpened priorities, and ensured we were solving the customer problems with the greatest impact.

Vision & Leadership
Explore the work
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When the research spoke, I listened.

I led research that uncovered a better way for Knock to grow—then influenced the C-suite to bring that shift to life. This pivot opened up a new, high-performing revenue channel and renewed confidence across the business. Knock became EBITDA positive for the first time in 2025 due to this work.

Insights & Influence
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Growing a remote team that thrived.

I grew a remote-first UX team through one of the most challenging hiring times in tech. With open communication and genuine care, we built a culture that brought out the best in everyone.

Leadership & Empathy
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From blank canvas to core experience.

I led the zero-to-one research and design of Knock’s Buy-Before-You-Sell platform—serving three distinct user groups while creating one consistent, connected, scalable experience. It is the backbone of how users engage with the product today.

Insights & User Experience
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Need help getting a project off the ground?

Let’s work together

Specialties

Imagine

Product Vision


I’m at my best when things are still taking shape—turning loose ideas into a direction people can rally around. I connect today’s needs with a long-term vision that aligns leaders, teams, and the broader organization so we can move forward with confidence.

#zero-to-one #ambiguityismyjam #hellofuture

Define

User Insights & Strategy


I listen first to understand what people truly need. The insights I uncover shape priorities, strengthen product direction, and keep teams grounded in the people we’re building for. I bring customer, business, and technical needs together so teams can focus on solving the right problems.

#listenfirst #buildtherighthting #collaborationallday

design

Team Leadership & Craft


I lead with trust and psychological safety, creating space for creativity to flow, and for new ideas to grow. I build environments where people feel safe to experiment, push boundaries, and learn from what works—and what doesn’t. That’s where the best work happens.

#psychologicalsafety #failfast #growthmindset

Let’s work together 
What people are saying

“Allie always asks the right questions—the kind that get everyone thinking deeper and lead to better outcomes for users and the business.”

Shelley S.,
VP Sales, Knock