Bringing everyone together around one clear vision.
During Knock’s rapid expansion in 2021, teams were moving fast but without a shared product vision to guide their efforts. I defined a clear, companywide vision that aligned teams, sharpened priorities, and ensured we were solving the customer problems with the greatest impact.
Vision & Leadership
When the research spoke, I listened.
I led research that uncovered a better way for Knock to grow—then influenced the C-suite to bring that shift to life. This pivot opened up a new, high-performing revenue channel and renewed confidence across the business. Knock became EBITDA positive for the first time in 2025 due to this work.
Insights & InfluenceThe sunshine dept.Don’t forget
to have fun.
Growing a remote team that thrived.
I grew a remote-first UX team through one of the most challenging hiring times in tech. With open communication and genuine care, we built a culture that brought out the best in everyone.
Leadership & Empathy
From blank canvas to core experience.
I led the zero-to-one research and design of Knock’s Buy-Before-You-Sell platform—serving three distinct user groups while creating one consistent, connected, scalable experience. It is the backbone of how users engage with the product today.
Insights & User Experience
Turning pain points into stories that stand out.
In less than 4 hours, I collaborated with AI to create a cheeky proof-of-concept, viral style video that made a customer pain point feel personal. It showed how relatability and authenticity can set a brand apart in the fintech space.
Innovation & Experimentation