Product strategy & Design LeadershipCase Studies
Aligned a scaling organization around a single product North Star.
During Knock’s rapid expansion in 2021, teams were moving fast but without a shared product vision to guide their efforts. I defined a clear, companywide vision that aligned teams, sharpened priorities, and ensured we were solving the customer problems with the greatest impact.
Vision & Leadership
Uncovered and influenced a revenue pivot that took Knock to EBITDA positive.
I led research that uncovered a better way for Knock to grow—then influenced the C-suite to bring that shift to life. This pivot opened up a new, high-performing revenue channel and renewed confidence across the business. Knock became EBITDA positive for the first time in 2025 due to this work.
Insights & InfluenceThe sunshine dept.Don’t forget
to have fun.
Built a scalable, resilient UX organization during hyper-growth.
I grew a remote-first UX team through one of the most challenging hiring times in tech. With open communication and genuine care, we built a culture that brought out the best in everyone.
Leadership & Empathy
Led the core platform that reduced user stress and scaled Knock’s experience.
I led the zero-to-one research and design of Knock’s Buy-Before-You-Sell platform—serving three distinct user groups while creating one consistent, connected, scalable experience. It is the backbone of how users engage with the product today.
Insights & User Experience
Set a new bar for creative experimentation with AI.
In less than 4 hours, I collaborated with AI to create a cheeky proof-of-concept, viral style video that made a customer pain point feel personal. It showed how relatability and authenticity can set a brand apart in the fintech space.
Innovation & Experimentation