Turning pain points into stories that stand out.
In less than 4 hours, I collaborated with AI to create a cheeky proof-of-concept, viral style video that made a customer pain point feel personal. It showed how relatability and authenticity can set a brand apart in the fintech space.
Overview
In a crowded fintech market, our brand risked blending into the noise. I wanted to prove we could tell stories that felt real — and show how AI could help us do it. With limited time and zero budget, I set out to create something that made people stop scrolling.
Challenge
Our social content wasn’t connecting. It was forgettable — not grounded in the real stress of buying and selling a home. To stand out, I felt like we needed something that reflected real human moments and showed the emotional value of our product.
Experiment
I collaborated with AI to ideate quickly, wrote a script, and tested Veo3 — an emerging AI video tool — to bring it to life. In just a few hours, I produced a short, 37-second video that reframed the pain of moving with humor and empathy.
A fresh take on the pain of buying & selling a home.
what people are saying“As an early adopter of AI technologies, [Allie] has inspired teams to think bigger and explore smarter, more efficient ways of working”
Kelly R.
VP, Product at Knock
Reaction
The response was immediate.
“I showed my husband this video and he thought it was hilarious … then I told him it was AI. He was floored — had no idea!”
– Cathy L., Business Development Manager
“This is great! I like the idea and concept.”
– Kelly R., Sr. Director of Product
“Love it!”
– Jamie G., Co-Founder
“This is amazing.”
– Stephen W., Chief of Staff
“This is wild! [We can] definitely get creative and incorporate something like this.”
– Stacey A., Head of Marketing
“I’m so impressed.”
– Terra S., VP, People
The video went viral internally and sparked creative energy across teams. People were excited about what was possible. This video was also featured it in an AI leadership talk.
Impact
This quick AI experiment proved that even a small team can:
Tell authentic stories that resonate with our audience.
Test ideas fast without waiting for extra budget or headcount.
Break industry norms and reimagine what a fintech brand can feel like.